Apicius and Fedora Video Collaboration with Luisa Via Roma
The exclusive fashion video project "The Icing on the Cake" created by Luisa Via Roma was shot at the Apicius campus in via Guelfa for the promotion of the Florentine luxury fashion store's summer party season. Conceived as a video representation of the Luisa School for Domestic Goddesses, the models simulate a 1950s style baking lesson where the delicious result is floral-decorated layer cake made specially by Fedora Pastry Chef Simone De Castro for the occasion. The elegant pupils of the video don pastel colored as well as sparkling details from designers such as Lanvin, Marc Jacobs and Dolce & Gabbana featured at the Luisa store in via Roma and their e-store online. Whether the viewer fancies the intricately decorated cake or the lush clothing and accessories, this video is a sweet treat for food and fashion lovers alike.
In addition to the video, the cake recipe is available at the online Luisa magazine to satisfy your sweet tooth. Enjoy!
